Tourism chiefs expect 450,000 fans to travel to South Africa for the finals, spending £800m, but accept that fears of crime may put off some visitors.
"We are working with all the authorities to ensure safety - and if we are sure our people are safe then the visitors will be safer," said the chief executive of South African Tourism Moeketsi Mosola.
"The number of police in uniform will rise from 140,000 to 190,000 in the next three years to have a more visible presence."