His family said Cardiff had ""lost a son" and described him as a "much-loved husband, father, grandfather, uncle and friend."
Mr Lovell was also a keen golfer and member of the Whitchurch Golf Club and was looking forward to his racehorse Sams Lad running this weekend, they said.
The lorry overturned in Monday's collision on the northern side of the A48 interchange at the junction which feeds the Llanedeyrn estate, said police.
Police are asking anyone who witnessed the crash or who has any information to contact the Eastern Road Policing Unit on 02920 222111.